These terms explain how SWOTBuilder may be used, what you can expect from us, and what we expect from users of the platform. They are written to be clear, practical and easy to navigate.
No misuse, unlawful use, abuse of access, or disruption of the platform.
Your boards and inputs remain yours. You grant us only the rights needed to operate the service.
Free and Pro access differ. Paid access may change if billing fails or a subscription ends.
We may improve, change or remove features as the product develops.
By accessing or using SWOTBuilder, you agree to be bound by these Terms & Conditions. If you do not agree, you should not use the platform.
If you use SWOTBuilder on behalf of a company, organisation or client, you confirm that you have the authority to accept these terms on behalf of that entity.
SWOTBuilder is a digital platform for creating and managing SWOT analyses, collaborative strategy boards, TOWS matrices, related exports, and selected AI-supported features.
The service may include free and paid functionality, guest collaboration, document analysis, and product features that are still evolving as part of ongoing development.
Some features require a registered account. You are responsible for keeping your login credentials secure and for all activity that happens under your account.
You must provide accurate information when creating an account and keep it reasonably up to date. We may suspend or restrict access if we reasonably believe an account is being misused or used in breach of these terms.
Some boards may be shared with guests through collaboration links. Guest access is controlled by the board owner or workspace administrator and may be view-only or editable depending on the settings chosen.
SWOTBuilder may offer both free and paid plans. Features, usage limits and pricing may differ per plan. If you purchase a paid subscription, you agree to the applicable pricing, billing cycle and payment terms presented at checkout.
You retain ownership of the content you create, upload or submit to SWOTBuilder, including SWOT items, tags, documents, strategy texts and related material.
By using the service, you grant SWOTBuilder a limited, non-exclusive right to host, process, store, transmit and display your content as necessary to operate, secure and improve the service.
You are responsible for ensuring that you have the necessary rights to upload or use any content you submit.
You agree not to use SWOTBuilder in any way that is unlawful, harmful, abusive or disruptive.
We may remove content or restrict access where reasonably necessary to protect the service, users, or third parties.
We aim to keep SWOTBuilder available and useful, but we do not guarantee uninterrupted availability, error-free operation or permanent availability of every feature.
We may perform maintenance, release updates, improve workflows, change interfaces, or discontinue features as the product evolves. Where reasonably possible, we try to make such changes in a responsible way.
SWOTBuilder and its underlying software, visual design, branding, structure and platform elements remain the property of SWOTBuilder or its licensors, except for user content owned by users.
These terms do not transfer ownership of the platform itself. They grant you a limited right to use the service in accordance with your plan and these terms.
SWOTBuilder is provided on an “as is” and “as available” basis, to the maximum extent permitted by law. We do not guarantee that the service will always be uninterrupted, fully secure, or suitable for every use case.
To the extent permitted by applicable law, SWOTBuilder will not be liable for indirect, incidental, consequential, special or punitive damages, or for loss of profits, business, goodwill, data or opportunity.
To the extent permitted by law, our total liability arising out of or relating to the service will not exceed the amount you paid to SWOTBuilder during the twelve months before the event giving rise to the claim, or, if you used only the free plan, a reasonable nominal amount.
You may stop using SWOTBuilder at any time. We may suspend or terminate access where reasonably necessary, including in cases of misuse, non-payment, legal obligation, security risk, or material breach of these terms.
Upon termination, your right to use the service ends, but provisions that reasonably should survive termination will continue to apply, including provisions relating to ownership, liability and governing law.
These Terms & Conditions are governed by and interpreted in accordance with the laws applicable to the operator of SWOTBuilder, unless mandatory consumer law requires otherwise.
Any disputes will be submitted to the competent courts of the relevant jurisdiction, unless applicable law provides otherwise.
If you have questions about these Terms & Conditions, you can contact us at:
Email: hello@swotbuilder.com
We may update these terms from time to time. If we make material changes, we may notify users through the website, the product, or other reasonable means.
Last updated: April 10, 2026