How we handle your data and privacy.

1. Who this policy applies to

This Privacy Policy applies to people who visit the SWOTBuilder website, create or use an account, collaborate on boards, use guest links, contact us, or otherwise interact with the SWOTBuilder service.

If you use SWOTBuilder on behalf of a company or team, your organisation may also control certain data you create inside the workspace.

2. What information we collect

Depending on how you use SWOTBuilder, we may collect the following categories of information:

• Account information: such as name, email address, password hash, role and organisation details.
• Workspace content: such as boards, SWOT items, tags, TOWS strategies, comments, metadata and related uploads.
• Guest collaboration data: such as guest display names and session-level participation information.
• Billing information: subscription status, plan information and limited billing metadata from payment providers.
• Technical and usage data: such as IP address, browser type, device information, session data, logs, timestamps and interaction events.
• Support and communication data: messages you send us by email or through other support channels.

3. How we use information

We use personal data and workspace data mainly to operate and improve SWOTBuilder.

• Create and maintain user accounts and workspaces.
• Enable collaboration, guest access, sharing and exports.
• Provide paid features, manage subscriptions and handle billing flows.
• Respond to questions, support requests and product feedback.
• Protect the service, detect abuse, troubleshoot errors and maintain security.
• Improve product experience, performance and feature quality.
• Comply with legal obligations where required.

4. Cookies and similar technologies

SWOTBuilder may use cookies or similar technologies to keep users signed in, remember preferences, support security, store consent choices and help the service function correctly.

If optional cookies are used, such as analytics or marketing-related technologies, they may be subject to your consent depending on the page and the applicable setup.

You can usually manage cookies through your browser settings. Blocking some cookies may affect functionality.

5. AI and document processing

Some SWOTBuilder features may allow users to upload documents, such as PDFs, for AI-supported analysis. When those features are used, the uploaded content may be transmitted to an external AI processing provider strictly for the purpose of generating SWOT-related suggestions or related outputs.

Where configured that way, uploaded files are not intended to be stored longer than necessary for processing. Temporary copies may exist briefly for technical reasons such as upload handling, job execution or logs.

Users should avoid uploading personal, confidential or regulated information unless they are comfortable with the processing context and have the legal right to do so.

6. When we share data

We do not sell personal data. We may share information only in limited situations such as:

• Service providers: for hosting, infrastructure, email delivery, payments, analytics or AI processing.
• Within your workspace: where users and guests collaborate on shared boards and content becomes visible to others with access.
• Legal reasons: where disclosure is required by law, legal process, or necessary to protect rights, safety or the service.
• Business changes: if SWOTBuilder is involved in a merger, acquisition or asset transfer, data may form part of that transaction subject to applicable safeguards.

7. Data retention

We retain personal data and workspace data for as long as needed to provide the service, maintain legitimate business records, resolve disputes, comply with legal obligations, and support security.

Different categories of data may be retained for different periods. For example, account data, workspace content, billing-related records and security logs may each follow different retention logic.

If an account or organisation is deleted, associated data may be removed or anonymised, subject to technical, contractual or legal requirements.

8. Your rights and choices

Depending on your location and applicable law, you may have rights relating to your personal data, including the right to request access, correction, deletion, restriction, objection, portability or withdrawal of consent.

You also have the ability to:

• Update parts of your account information through the product.
• Export certain workspace data from within the app.
• Delete your account or request deletion of your data, subject to applicable limitations.
• Contact us if you want to exercise a privacy-related right.

9. Security

We take reasonable technical and organisational measures to protect data against unauthorised access, misuse, alteration, disclosure or destruction.

No system can be guaranteed perfectly secure, so users should also take reasonable steps such as using strong passwords, securing their devices and handling shared links carefully.

10. Children

SWOTBuilder is not intended for children, and we do not knowingly collect personal data from children in a manner requiring parental consent under applicable law.

If you believe a child has provided personal data through the service, please contact us so we can review and address it.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the product, technology, legal requirements or business practices.

If changes are material, we may provide notice through the website, the product, email, or other reasonable means.

12. Contact

If you have questions about this Privacy Policy or want to make a privacy-related request, contact us at:

Email: hello@swotbuilder.com

Last updated: April 10, 2026